Cool at the Pool: Stan's Snow Cones

Stan’s Snow Cones outside The Pells Pool, Lewes

Last Saturday I went down to the Pells Pool to meet Stanley Wood of Stan’s Snow Cones.

Stan is 13 years old. He’s been saving his pocket money since he was five – yes FIVE – because he “couldn’t think of anything to spend it on.” All his mates had an Xbox, so he’d just go over to theirs if he wanted to game.

He says he was waiting for the right business opportunity to present itself.

Stan’s simple-but-cool branding, which he designed himself

And on a spring-time family holiday to New York City, it did. Stan was at a People’s Pops stand when he noticed that they did something on the side that he’d not seen before:shaved ice.

After asking where they got their trays and scrapers, he ventured to an underground market dedicated to the catering industry to buy the kit. And then schlepped it all back to Lewes in his suitcase.

The eye-catching flag Stanley made to mark out his stand at July’s Gentlemen of the Road festival in Lewes

Once back, he constructed a stall with his dad and designed a logo with his aunt.

Now he can single-handedly put his stand together using tools he carries in a vintage toolbox. There’s a flag, hooks for his kit and, thanks to some old skateboard wheels, he can move the entire thing with ease.

The ice block, the shaver, the product…

Stan’s Snow Cones launched this summer. But only after Stan bought two chest freezers – also with his savings – and three different moulds to create his ice blocks. These last between two and seven hours, depending on their size and the heat of the day.

Digging into a snow cone freshly shaved by Stan

The snow cones are a paper cup – now branded thanks to Stanley reinvesting in his business and commissioning a rubber stamp – filled with lightly shaved ice. This is flavoured with your choice of French Monin syrup.

Kids will love seeing this made before them. And they’ll love tasting it even more. Best of all? It won’t spoil their appetites for tea!

Monin syrups at Stan’s Snow Cones

We chose watermelon (him) and passionfruit (me). We ate them with a little wooden spoons and then drank the deliciously chilly, syrupy liquid once the ice had melted.

Drinking delicious dregs!

I am inordinately impressed by Stan‘s get up and go. That he saved all his cash from such a young age, spotted a gap in the market, gives up his precious Saturdays… All of it.

I think the product is delicious. And I loved watching my son listen to Stan talk about his business. WHAT a role model.

Strawberry Bon Bon – a limited edition flavour at Stan’s Snow Cones!

Stan is at the Pells Pool every Saturday and some Fridays, until the pool closes in mid-September. (He then plans to move on somewhere else, so check his website for where).

His snow cones vary in flavour from week to week. They’re £1 each.

You can read about his appearance at the StrEAT food festival in July, at the Gannet + Parrot blog.

To find out more about Stan, his story, and where else he’s setting up check

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I’m Kate, a copywriter, brand consultant and editor who creates messages that are clear and clean. I create these for brands and agencies both big and boutique, in areas including design, homes and interiors, travel, fashion, lifestyle, beauty, food, and kids and families. I believe clear, clean messages bolster brands and businesses. They evoke emotion and ignite inspiration, and when written well, they’re easier to absorb – and respond to. I live in Copenhagen and am half-English, half-Danish. I write as comfortably in American English as in British, and behind the scenes I'm also studying Danish. Need help getting your message out? Contact me.

5 thoughts on “Cool at the Pool: Stan's Snow Cones

  1. Excellent post Kate! I think Stan is going to go a long way. Well done Stan, and great to get the full story of how his business came about.

    1. Thank you Chloe! Yes he’s an amazing guy – we saw him this morning again and he was telling me about his plans for winter. They sound inventive and delicious!

  2. I saw Stan on Sunday Brunch this morning and thought he was amazing. A great role model for Young People. Good luck with your business Stan

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